S.F. Weekly

San Francisco, CA

I stumbled across this hip little paper on one of my frequent trips to the Bay Area, and thought it would be fun to write for them, as I had plans to move there shortly after Y2K.

Unfortunately, this was right about the same time as the great dot-com crash, which hit the advertising sectors of this type of publication pretty hard, and even threatened to put my free-lance career in jeopardy for a while.

I’ve included a few different versions of an article I wrote for S.F.Weekly – a review of Echo & The Bunnymen, on the eve of their big post-millennium reunion tour, and also celebrating the release of a lavish box set retrospective of their career. Each version is somewhat different, in order to illustrate the criteria set forth by different editors at the same publication. I thought this might be of interest to any budding writers, by providing a bit of insight into the writing process, although all of the editors’ notes have been removed. I won’t say which one made the final cut, however …Maybe you can guess, or pick a favorite of your own!